Midas

Midas had recently adapted to new business opportunities, working with clients in new industries and wanted their entire brand to reflect their expansion. I had been provided with extensive brand guidelines including tone of voice, photography styles, typography grids and more. It was on me to translate this into an industry leading website.

I love this way of working. Midas had some really impressive branding work done and showed they were willing to listen to their agencies, they were happy for us to work directly with the branding agency and trusted that between us we’d create something brilliant. Having a client that took branding seriously, that trusted us on our web expertise and was willing to experiment led to a beautiful website that ticked all of their boxes.

Midas were keen to let the world know they had matured and expanded but at their core were still bad-ass arts lovers. We utilised bold messaging to add character.

They were now a leading agency across multiple industries and needed a website that highlighted each agency equally, without showing preference to any client or sector.

This was the crux of our early discovery sessions “how can we show that we're an expert in a specific sector without seeming uninterested in the others?” I wanted the website to shout that they are experts in PR first, then send users off to their sector specific pages. Early stage designs had experimented with a more heavy handed approach, one where clicking a sector would transform the entire website into a sector specific website. We were changing the colours, text, news, meet the team and contact details to sector specific information. We settled for a more ‘general expertise’ focused UX that shows just how wide reaching Midas’ work has been.